eCommerce & Retail Solutions
Holistic eCommerce Strategy
Integrate digital shelf insights into your broader eCommerce and omnichannel retail strategy.
Read moreDigital Shelf Analytics
We provide Digital Shelf Analytics solutions to help brands monitor and optimize their product visibility, pricing, content, and customer sentiment across various online retail channels, ensuring a competitive edge.
- Data Monitoring
- Real-Time
- Insights Provided
- Actionable
- Benchmarking
- Competitive
- Compliance Tracking
- Content
- Product Availability & Out-of-Stock Monitoring. Track your product's availability across multiple online retailers and receive alerts for out-of-stock situations.
- Search Rank & Share of Search Tracking. Monitor your product's search ranking for key terms on retailer sites and analyze your share of search visibility.
- Pricing & Promotion Monitoring. Track your product pricing, competitor pricing, and promotional activities to ensure price competitiveness and MAP compliance.
- Product Content & Listing Optimization. Analyze product titles, descriptions, images, and other content for accuracy, completeness, and SEO effectiveness on retail sites.
- Ratings, Reviews & Sentiment Analysis. Monitor customer ratings and reviews, perform sentiment analysis, and identify areas for product or service improvement.
Our Approach - Mastering Your Digital Retail Footprint
We provide the tools and expertise to ensure your products shine on the digital shelf.
- Defining Key Performance Indicators (KPIs). We work with you to identify the most important digital shelf KPIs for your brand and product categories.
- Data Collection & Aggregation. Implement tools and processes to collect and aggregate data from various retailer websites, APIs, and data feeds.
- Customized Dashboards & Reporting. Develop intuitive dashboards and reports that provide a clear view of your digital shelf performance and highlight actionable insights.
- Alerting & Automated Actions. Set up automated alerts for critical issues (e.g., out-of-stocks, MAP violations) and explore possibilities for automated corrective actions.
Key Benefits - Benefits of Effective Digital Shelf Monitoring
Take control of your online presence and drive sales with powerful digital shelf insights.
- Increased Sales & Market Share. Improve product visibility, availability, and content to drive higher online sales and capture more market share.
- Enhanced Brand Protection. Ensure consistent and accurate brand representation across all online channels and protect against MAP violations.
- Improved Retailer Collaboration. Use data-driven insights to have more productive conversations with your retail partners about product placement and promotions.
- Competitive Advantage. Stay ahead of competitors by quickly identifying and responding to changes in their pricing, promotions, and content strategies.
- Better Product Discoverability. Optimize your product listings to rank higher in retailer search results, making it easier for shoppers to find you.
- Actionable Customer Insights. Understand customer sentiment and feedback from reviews to inform product development and marketing strategies.
Digital Shelf Analytics Questions
We can configure solutions to track major online retailers like Amazon, Walmart, Target, as well as specialized industry-specific e-tailers, depending on data accessibility and your specific needs.
Data update frequency can be customized based on your requirements, ranging from near real-time for critical metrics like out-of-stocks and pricing, to daily or weekly for other data points like content and reviews.
'Share of Search' refers to your brand's visibility in retailer search results for specific keywords compared to your competitors. A higher share of search generally leads to more product views and sales.
Our solutions can monitor the advertised prices of your products across various online sellers and alert you to any violations of your MAP policy, helping you enforce pricing consistency.
Yes, we aim to integrate Digital Shelf Analytics with your existing systems, including PIMs, to ensure that product content recommendations can be easily implemented and that your product information remains accurate and consistent across channels.
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Our offices
- Johannesburg
114 Summerplace, Summerfields Estate
Johannesburg, Gauteng, South Africa - KwaZulu-Natal
6 Pinkie Pool Road
Meer en See, KwaZulu-Natal, South Africa